Understanding the intersection, and distinctions, between marketing execution and customer service programs. Guidance includes assistance to define and then optimise the operating model.

Most "CX" departments do not understand what a customer operating model is constructed of, or the components and roles of each part of the stack. Aarron teaches the guiding principles for ongoing engagement excellence.

The "CX" industry is in it's infancy. Maturity levels are extremely low and perversely, the saturation of technology has radically degraded the quality of customer service. These advisory days provide critical knowledge and a safe harbour for learning and development.

For company directors (and boards) seeking to deliver improved performance for shareholders and to understand the critical role of market and category diagnostics in both BAU and M&A activities.

Both wastefully and ineffectively, most companies simply buy technologies, adopting vendor jargon and methods, then add a data lake or platform, and retrospective integration. Instead, the key principles of the Customer Engagement Stack align to the design of a governing, dynamic, master technology architecture. Delivered in partnership with groundbreaking firm, EnterpriseMARTECH, copyright owner of The Engagement Fabric

Group sessions for leadership teams looking to unpack and de-mystify the increasingly cluttered customer management arena, and for some amazing war stories to inspire - and sober - the room.